National Prison Radio
Framing a New Voice – Stills and Video for Their First Podcast Campaign
This project marked a new chapter for National Prison Radio as they prepared to launch their first external podcast — a show aimed at bringing the voices of people with lived experience of the justice system to a wider public audience. I was brought in early to shape the visual language of the campaign across both photography and video.
Working closely with the in-house team, I developed a visual approach that was direct, intimate, and stripped back — placing the focus squarely on the speakers and their stories. We shot in a simple studio set-up to echo the feeling of confinement but lit it in a way that gave each speaker space and dignity. The stills and video were used across the podcast website, social platforms, and promotional materials, setting the tone for a series rooted in honesty and experience.
Having the opportunity to shape both the moving and still imagery allowed for a coherent visual identity across the campaign — one that felt grounded, purposeful, and human. The project was a example of how early creative collaboration can influence the success and clarity of a message.
The final campaign went across London — with posters rolling out on Underground and digital billboards throughout the city. It was incredible to see the images live in such public, high-traffic spaces, where they could reach completely new audiences. I even managed to catch a few in the wild — though I somehow missed the massive Leicester Square billboard (still slightly gutted about that).
